Graphic design is not art. Graphic design is visual communication that facilitates understanding. As a discipline, graphic design has the task to graphically shape communication of different media. These include: newspapers, magazines, posters, billboards, business cards, marketing campaigns for products and services and the like.

Graphic design is visual communication

Graphic design is visual communication based on selecting and arranging visual elements such as typography, photography, illustration, symbols and colors with an aim to conveying a certain message to specific audience. The task of a graphic designer is to combine visual and verbal elements in an organized and effective unit. It can be argued that graphic design is a collaborative discipline. Writers create words and slogans, photographers and illustrators create visual elements, typographers make different types of typography, whereas a graphic designer creates a composition (a whole) of visual communication.

Composition is one of the most important elements of good graphic design. Graphic design includes: magazine design, advertisements, package design, business cards, ads, posters, billboards, flyers, catalogs, all kinds of brochures.

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